<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Insights — Hospitality Data Solutions</title><description>Field notes on the systems, dashboards, and AI workflows that make hospitality data legible. Written by operators, for operators.</description><link>https://hospitalitydatasolutions.com/</link><language>en-us</language><copyright>© 2026 Hospitality Data Solutions LLC</copyright><item><title>You don&apos;t need an AI strategy. You need an AI use case.</title><link>https://hospitalitydatasolutions.com/insights/ai-use-case-not-strategy/</link><guid isPermaLink="true">https://hospitalitydatasolutions.com/insights/ai-use-case-not-strategy/</guid><description>Operators are drowning in AI demos that die on contact with a real property. The fix is not a strategy deck, it is one use case that survives Monday morning.</description><pubDate>Wed, 20 May 2026 00:00:00 GMT</pubDate><category>ai</category><category>operations</category><category>strategy</category><author>Peter Hough</author></item><item><title>Build vs. buy: an honest 2026 framework for hospitality data</title><link>https://hospitalitydatasolutions.com/insights/build-vs-buy-2026/</link><guid isPermaLink="true">https://hospitalitydatasolutions.com/insights/build-vs-buy-2026/</guid><description>When packaged software wins, when a partner wins, and the four questions a CFO or asset manager should answer in writing before any vendor call or SaaS contract.</description><pubDate>Wed, 20 May 2026 00:00:00 GMT</pubDate><category>build-vs-buy</category><category>strategy</category><category>data-architecture</category><author>Peter Hough</author></item><item><title>Why your hospitality dashboards die in 90 days</title><link>https://hospitalitydatasolutions.com/insights/dashboards-die-in-90-days/</link><guid isPermaLink="true">https://hospitalitydatasolutions.com/insights/dashboards-die-in-90-days/</guid><description>Most hospitality dashboards quietly die ninety days after launch. Here is what actually kills them, and what we build instead to keep operators using them.</description><pubDate>Wed, 20 May 2026 00:00:00 GMT</pubDate><category>dashboards</category><category>operations</category><category>data</category><author>Peter Hough</author></item><item><title>The five PMS data fields nobody trusts (and how to fix it)</title><link>https://hospitalitydatasolutions.com/insights/five-pms-fields-nobody-trusts/</link><guid isPermaLink="true">https://hospitalitydatasolutions.com/insights/five-pms-fields-nobody-trusts/</guid><description>Five PMS fields that quietly corrupt every revenue report, why your team works around them, and the governance fixes that actually hold up under audit.</description><pubDate>Wed, 20 May 2026 00:00:00 GMT</pubDate><category>pms</category><category>data-hygiene</category><category>revenue-management</category><author>Peter Hough</author></item></channel></rss>